Agent Essentials

Real Estate Agent Ebooks

Mortgage Loans 101: How Mortgages Work and the Types of Loans Available
Ebook
by The CE Shop Team

One of the best ways to market yourself and your business is to position yourself as an industry expert — a trusted resource that your clients can rely on when they have questions about the process of buying or selling a home.

Harness the Power of Your Real Estate Database
Ebook
by Boom Town

Real estate is all about relationships, but agents often underestimate the importance of online rapport — particularly through their pipeline of leads.

How Agents Can Effectively Convert Internet Leads
Ebook
by The CE Shop Team

Millions of agents across the nation are competing for a finite number of leads. The good news? These five simple steps can make you a leader in converting leads.

Five Concepts First-Time Homebuyers Should Understand
Ebook
by The CE Shop Team

Buying a home for the first time can be daunting. As you lead your first-time buyers through the process, they’re likely to have questions — and The CE Shop is here to help.

The Top 5 Reasons Agents Quit and How to Overcome
Ebook
by The CE Shop Team

This guide from The CE Shop explains how agents can identify and overcome common roadblocks as they kick off their real estate careers.

A New Group of Clients: "Chronic" Renters
Ebook
by The CE Shop Team

Looking to expand your client pool to include renters looking to become homeowners? BuyHouseEZ brings together real estate agents and investors to do just that.

Why Real Estate Professionals Should Use Video
Ebook
by Terradatum
In Partnership with Terradatum

As real estate professionals work to stay current and market their properties — and themselves — online, it’s crucial that they figure out how to incorporate video into their business model. So, how can you use this medium to your advantage?

How Real Estate Agents Can Determine Fit With Potential Clients
Ebook
by The CE Shop Team

This guide from The CE Shop explains how agents can help ensure a smooth customer experience by evaluating potential clients for proper fit.

Judge This Home by Its Cover: A Property’s Exterior Is Key to Closing Quickly
Ebook
by The CE Shop Team

Curb appeal is key to selling a property quickly. Use this free ebook to learn how to help your clients focus on their home’s exterior.

Guerrilla Marketing: When Conventional Marketing Tactics Won’t Do
Ebook
by The CE Shop Team

When it comes to marketing, the options are endless. Traditional methods, while important, aren’t always as effective as a great guerrilla marketing stunt.